From across the country:

Meet our dedicated Leadership Team. Committed, growing, evolving and yet steadfast in our shared belief in the mission, vision & values.

Our Leadership

  • Brent Nelson; Founder, Principal & CEO

    Converting.Conversation. was a project birthed from love; a love of the industry, of the impact, and a want to pay it forward. When working with our teams know you're not just working with just another agency or corporation, but rather expert Mom & Pop founders who care so passionately and are so excited to share what we've made with you.

    My name is Brent T. Nelson, and I've dedicated close to two decades to building great teams & raising millions on behalf of missions which matter. I believe strongly in being a good steward, and passion born from purpose is the modus to long-term efficiency.

    Growing up in a village in rural Wisconsin it was taught early to me “many hands make light work..." —Enough, we can move mountains. But I've found, as Margaret Mead said, "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.”

  • Nichole Monroe; Co-Founder, Training Specialist

    Mindset is everything. As a lifelong learner with a growth mindset, I know hard work pays off. The secret is to have a passion for the work, care deeply for the team, and feel empowered to make a difference.

    As an experienced Marketing Operations Director from the Home Improvement sector specializing in Training, Management & Development of Trade Show + Event Marketers, and building D2D Canvass Operations I bring over a decade of translatable expertise & innovations used for experiential success which flow succinctly into Direct Response Fundraising.

  • Taylor Fernstrom; Rocky Mountain Regional Director

    Taylor brings near a decade of diverse direct marketing experience across several key United States markets, most notably across Colorado and its surrounding states.

    Taylor's resumé is dotted with leadership roles outside Fundraising Development which have focused on customer/client satisfaction & retention. Taylor also brings a plethora of expertise from her experience in foundational leadership roles serving under several F2F agencies & in-house fundraising departments along her career.

  • William; Company Mascot

    Just like Converting.Conversation., our mascot William was birthed out of place of love, and is the unending inspiration for why Converting.Conversation. exists.

    Like any startup, Converting.Conversation. had its growing pains, yet simultaneously had to find its footing during the COVID-19 pandemic. Despite the odds, we successfully persisted, innovated, and grew. William unequivocally became our sunshine in the dark who lit the way.

40+ Years / 15+ Applied / 30+ Orgs / 30,000+ Conversations

*Years of Sales/Marketing/Management Experience per Leader

40+ combined-years of direct or translatable advancing, national, and executive experiences. (We're new kids with a lot of expertise.)

15+ applied-years per of trial & successes. (We've made our error-corrections & mistakes years ago.)

30+ collective of small–mid–large organizations/corporations of working experience. (We've seen more than most with comparable years.)

30,000+ successfully converted conversations just ourselves. (And, we train our staff to be be TWICE as successful.)

*Expertise / Conversions